LTV Calculator
Calculate your Customer Lifetime Value (LTV). Your LTV shows the total revenue a customer will generate over their entire relationship with your business. A healthy LTV:CAC ratio is 3:1 or higher.
About LTV
Customer Lifetime Value (LTV) is Your LTV shows the total revenue a customer will generate over their entire relationship with your business. A healthy LTV:CAC ratio is 3:1 or higher.
Understanding and tracking LTV is essential for making data-driven decisions about your marketing investment. Use the calculator below to work out your LTV, then book a strategy call with EchoMedia to build the infrastructure that improves it automatically.
LTV Calculator
Customer Lifetime Value
Formula: LTV = AOV x Frequency x Lifespan
Your LTV shows the total revenue a customer will generate over their entire relationship with your business. A healthy LTV:CAC ratio is 3:1 or higher.
Why tracking LTV matters
LTV is one of the metrics that determines whether your marketing is profitable. But tracking it manually - in a spreadsheet or calculator - is a short-term solution. As you scale, you need this number tracked automatically, in real time, alongside every other metric that matters.
That's what EchoMedia builds. We set up comprehensive tracking and reporting that includes LTV alongside cost per lead, conversion rate, ROI, and every other metric. You get full visibility, in real time, without the manual work. Book a strategy call to get it set up.
Frequently Asked Questions
LTV (Customer Lifetime Value) is a key metric for measuring your marketing performance. Your LTV shows the total revenue a customer will generate over their entire relationship with your business. A healthy LTV:CAC ratio is 3:1 or higher.
Related Resources
Explore more customer acquisition topics from EchoMedia's knowledge base.
Ready to build your customer acquisition infrastructure?
Book a strategy call with EchoMedia. We'll audit your current setup, identify the gaps, and map out exactly what your growth system needs.